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March 25, 2008
Kiehl's goes all D&D
Kiehl's, the New York apothecary, has ventured into somewhat unlikely territory...online gaming. On March 21, the 157-year-old company introduced “Kiehl’s Open Road”, an "interactive community contest". You probably won't have to battle any halflings, elves or orcs, but you will need to plot an adventurous course across a virtual America. The more friends and family you bring on board, the more points you will accumulate. Whoever tallies the most points will win the greatest reward: a full year’s supply of Kiehl’s products (and a cauldron full of runes).
The competition lasts until May 15 and you can register here. For each friend you refer, you receive a point, increasing your chance of winning. (It sounds a little like one of those email chain letters, but for a year's supply of moisturizer, I'd totally go there.) Plus, all participants will be entered into a weekly drawing in which 10 are chosen at random to receive a complimentary, full-sized Kiehl’s Ultra Facial Cleanser. Which'll make it easier to deal with the fact that you've turned into an online gaming geek.
March 25, 2008 in BEAUTY | Permalink
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