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March 25, 2008
Acne: Unfortunate name, great jeans
When you hear the word "Acne", many things may spring to mind—overactive sebaceous glands, teenage kicks and cheap cover-up, for starters. But you probably don't think of jeans—unless you're already a fan of Acne Jeans, the Swedish denim brand whose U.S. invasion puts ABBA's to shame. Founded in Stockholm in 1996, Acne started out as a brand consultancy. In 1997 they designed one hundred pairs of jeans and distributed them to friends, family and clients. Soon after, stores and boutiques came knocking, asking to carry their raw denim with its trademark bright-red stitching. The first full Acne Jeans collection was launched in 1998, and they soon became known as the go-to brand for well-made, ultra-skinny denim. (As a Danish boutique owner told me not so long ago, "in northern Europe, skinny jeans were normal long before they became trendy here".) A pair of Acne jeans will set you back around $300, and a t-shirt around $100.In a collaboration with Opening Ceremony, Acne has just opened a store in New York, in the space formerly occupied by Cloak. The address is 10 Greene Street, New York, 10013. Tel: 212.625.2828. Hours are Monday - Saturday 11-7pm, and Sunday 12-7pm.
March 25, 2008 in NEW YORK | Permalink
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