April 21, 2008

The fragrance of film

Young (and not so young) auteurs are being invited to create a three minute short inspired by perfume. The comp is part of the first ever Fragrance & Film Festival, organized by Vogue and The Fragrance Foundation. The winner will receive $10,000. Member of the public will vote for their favorite films online, and then a winner will be picked from the top four rated shorts by a panel of judges, including director/producer Brett Ratner (“X-Men: The Last Stand” and the “Rush Hour” series), Doug Keeve, director of fashion documentaries “Seamless” and “Unzipped”, music video director Chris Robinson and producer Lee Daniels (“Monster’s Ball,” “The Woodsman” and “Shadowboxer.”)
I love this exercise in synesthesia—what a thrill to try and translate in to film the heady aroma of jasmine, the dizzying whiff of damask rose, the pheromonal allure of musk...
The filmmakers are supposed to pick one of five fragrances as their inspiration, and those that were hoping for Chanel No. 5, Giorgio Beverly Hills or Opium are outta luck. Instead, they get to choose from Paris Hilton’s Can Can, Usher for Men, Usher for Women, Missoni Acqua and Gucci by Gucci.
And you better get a shimmy on - the deadline for submissions is April 25, 2008.
Click here for more information.

April 21, 2008 in FASHION | Permalink

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