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March 26, 2007
Spreading the Wealth
Santa Monica and Venice have reputations for being pretty woo-woo (that’s "new agey" in the language of east side cynics). So locals were delighted and surprised when Aura turned out to be a new chic celebrity magnet Montana boutique instead of a palm-reading parlor. Now the high-end shop is launching their online store with pieces from the likes of Zac Posen, Vivienne Westwood, 3.1 Phillip Lim, Lauren Moffatt and also more casual lines like Nation and Velvet by Graham & Spencer. Aura is also newly partnering with The Luxe Look, a V.I.P. personal shopping service for all you overworked ladies who lunch. Luxe Look shoppers will work Aura and the rest of the neighborhood for $350 half day/ $650 full day or they will collaborate specifically with the Aura experts to create custom packages for clients. So whether you browse online or hire help, you can shop ‘til you drop without moving an inch. Are you comfortable shopping online for high-end pieces or do you stick to smaller purchases? Garments $300-3,000, Personal Shopping: $350 and up, aura-boutique.com
March 26, 2007 in OPENINGS/LAUNCHES | Permalink
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