January 22, 2008

Win Alternative's comfy threads

We're not quite ready for actual nudism, but wearing Alternative Apparel's gossamer-light sweats are so light, they feel like the next best thing. Made from soft, distressed cottons , Alternative's range of simple yet stylish casualwear has been around since 1996, and has recently found favor among the hipster yogi set, especially those looking for a higher-end version of American Apparel. "Our community is comprised of free-thinking people," said Paige Cannon, VP of marketing for Alternative. "Our customers love to improvise with their garments, tie-dyeing or adorning it with beads or buttons." She was kind enough to send me a pair of their unisex cropped pants and a wrap-tie shirt, which rapidly became my new around-the-house staples.
You too can win the same pants and a hoodie--just leave a comment telling us what you'd do while wearing them, and don't forget to leave your email in the body of the comment. Deadline is Tuesday January 29th at 5PM.

January 22, 2008 in FASHION | Permalink

Comments

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Posted by wow power leveling | Mar 5 2008 5:23PM

Help me score some major points with my girlfriend! A girl in my office told me about this contest so I thought I''d give it a try. I''m a guy so I wouldn''t wear these clothes, but if I won I would surprise my girlfriend with this as a gift and Valentine''s Day is coming up. What would she do while wearing it? Probably be very impressed with me and I could see her wearing this on the weekends when we''re doing stuff or on our next road trip. Trying to shop for her is painful because she is so picky but she loves hoodies and stuff like this so these clothes are definitely her style. Help out a dude and dudes everywhere that have the impossible task of shopping for their girfriends. joshlieberman@hotmail.com

Posted by JL | Jan 29 2008 1:26PM

i live in minneapolis, currently 35 degrees below windchill, where i would wear my new sweats while walking to starbucks, over wool tights and shearling boots-winter is all about layers here-susiek99@hotmail.com

Posted by Susie | Jan 29 2008 8:14AM

I received a sewing machine over a year ago for Christmas and was terrified to take it out of the box. When this new season of "Project Runway" began to air, I finally had a friend teach me some basic sewing. So, if I won this blank canvas of an outfit,in the spirit of Alternative Apparel, I would bust out my sewing machine and stitch some cool odds and ends onto my new outfit -- perhaps a cool patch on the back of the hood, maybe a funky button at the bottom of each sleeve or possibly a cool ribbon around the waistband of the top -- and hopefully I would, "Make it work!" Then I''d wear my original creation on Wednesday nights when I watch "Project Runway" with my girlfriends and would make Tim Gunn proud because I took my new Alternative Apparel outfit and totally "made it my own!" Take that Heidi, Michael and Nina! Lplisa1@aol.com

Posted by Lisa | Jan 29 2008 1:15AM

I would walk to Starbucks in the morning instead of driving. I might be so motivated by how skinny I felt wearing something so comfy (and not being suffocated by my trendy jeans) that I would cross yoga, grocery, dog park, and paying bills off my list in one day. Then I would spend my evening with an uncluttered mind and lots of Netflix. sharonpolito@mac.com

Posted by Sharon | Jan 27 2008 10:44PM

I would certainly be more comfortable studying for my qualifying exam for my PhD!

Posted by Maria | Jan 27 2008 3:56PM

I would wear these hanging out in my house bumming around, browsing the internet etc. I would probably sleep in them if they are the next best thing to naked so that I'd still look cute and be dressed if the house caught fire or there was a knock on the door when I was sleeping. amyanda2000@yahoo.com

Posted by justme | Jan 25 2008 1:44PM

I would drink hot chocolate. And be Happy : ) writetolis@hotmail.com

Posted by Lisa | Jan 25 2008 4:52AM

These super-comf AA goodies would make me feel totally camouflage! I''d simply be a superstar AA fan parading about and anyone I pass on the street would barely feel the slightest breeze as I sashay past them. They''re so comf, it''s like I’m naked, but I’m not – I’m totally publicly legal. And though they would be oh! so perf for yoga, I couldn''t bear to sweat in them, really. I''ve fantasized of the distressed cotton layer so much from your description that the thought of not being able to immediately slip into them when I walk in my door tonight and fling off these adorable, but crushing peep-toes, slacks and everything else that has dressed me for the day...at this thought, Oh! I am positively destroyed! mmgarcia6@hotmail.com

Posted by MMG | Jan 24 2008 7:28PM

I would wear them whenever I''m lounging around - gym, watching tv in bed - they look so cute & comfy! surfck-11@yahoo.com

Posted by surfck | Jan 24 2008 5:38PM

Those pants and hoodies totally deserve a spot with me in my bed. So comfy i just want to hug them to sleep.. boakwon86@hotmail.com

Posted by Melia | Jan 24 2008 4:58PM

Hi, if i won the Alternative Comfy Threads, i would definately wear them to my weekly pilates classes... as of now, i wear levis and a t-shirt, but this stuff would be Much much better indeed! Thanks, nikkiriverhilton@hotmail.com

Posted by nikki | Jan 24 2008 9:46AM

In my comfy Alternative Apparel, I'd cook up lots of comfort foods -- mashed potatoes, grilled cheese, steaming cups of hot cocoa.

Posted by Heather | Jan 23 2008 3:22PM

I wear them to be comfortable and have fun in them!

Posted by hooligan | Jan 23 2008 11:29AM

Let me just start by saying these American Apparel Sweats would be my BFF. Not only would they clean, shop (drink lots of coffe) and help cure me of my hangover blues on the weekend. They would travel with me. I can picture now getting onto the plane with them for my vacation in April to be comfy for the 5 hour flight. Then wearing them onto the cruise ship, and to the pool the next day. Sleeping in them every night with the cool ocean breeze, and showing these sweats 7 of the beautiful Carribean Islands. Oh how these sweats and I would have such a wonderful life.... AVB828@gmail.com

Posted by AngelinaB | Jan 23 2008 7:32AM

The soft sleek cropped pants will be perfect to wear in my studio while perfecting a sculpture or painting, or better yet, I will put them on the heroine who lives in the sequel to my novel! She lives in Big Sur and travels around the world at a moment's notice. Perfect outfit to deplane at a private airport outside of Paris. Please send them to Carmel! jw@jwwinslow.com

Posted by J.W. Winslow | Jan 22 2008 8:08PM

These are so cute and comfy looking! They'd be perfect for the treadmill or yoga class. mcgillrmcgill@charter.net

Posted by Aisling | Jan 22 2008 7:46PM

I can tell that these would fast become my favorite item of clothing ever! I would wear them to take my daughter to school way too early before the sun is even up, and then maybe head over to the gym to do a few laps around the track. After that, I would happily lounge by the computer and do a little work~but would it even be work if you are that comfy? Then off to pick up my daughter and take her girl scouts. This is where inevitably every eleven year old in the group would mob me asking where they can get the same cozy outfit. Why is it we never get anything like this in the midwest??? jctimon@columbus.rr.com

Posted by jctimon | Jan 22 2008 1:51PM

I'd don the AA loungewear while cooking up my lentil curry and naan (or whatever food strikes my fancy on that particular day) and then to work on my dancing abilities so that I can redeem those dance sessions at Millennium that I got as a gift and not make a complete ass of myself like I did the first time I went there (and the scheduled instructor did not show up, so a VERY well-established choreographer subbed in). And then I'd probably post some long-winded blog entry about how awesome it is to win free clothes while I alternately check Facebook and Shopbop.com every 10 minutes. emailcandice@gmail.com

Posted by canxdice | Jan 22 2008 12:35PM

oops! in my enthusiasm, i forgot to leave my email emily.barsh@gmail.com

Posted by AlternativeEmmyB | Jan 22 2008 12:28PM

What WOULDN'T I do while wearing these amazing Alternative Apparel threads?! (Well, nothing that would possibly soil or damage them of course...) I would brave the cold and even violate a dress code - just to show them off! I will spend hours on end reading the Stylephile! I will spread the word to my real and virtual friends and family. I might even go to the Today Show and try to get on camera!(maybe) :)

Posted by AlternativeEmmyB | Jan 22 2008 12:27PM

When WOULDN'T I wear these?! I recently lost a bunch of weight - my fat arms being my main source of motivation. I got into shape through running and boxing and now I have biceps instead of jiggles...and I'm always looking for a thin top to show them off! I am also going to Paris and Italy in the spring. These clothes sound like they would be FANTASTIC for a long flight... iTashimoto@gmail.com

Posted by Moto | Jan 22 2008 12:11PM

If I won this outfit I would wear it when I answered the door so the cute UPS guy might finally think I'm cute and ask me out! pyeginger@gmail.com

Posted by Gigi | Jan 22 2008 11:56AM

If I win, I'll wear my Alternative Apparel sweats on my telecommuting days (so I can look chic instead of schlumpy when I drop off and pick up my daughter at day care) and on weekends (so I can dance with her while we watch "The Backyardigans: International Super Spy" and/or "Mission to Mars" for the bajillionth time). Oh, and to the gym ... if I ever get around to joining one again. flexablesistah@hotmail.com

Posted by FlexSis | Jan 22 2008 11:39AM

If I won Alternative's comfy threads, I would wear them around the house after I got home from work so my husband can see me looking niiice and not complain that the people I work with get to see the better side of me.ronniesparkles@hotmail.com

Posted by Veronikuh | Jan 22 2008 11:19AM

wake up wearing the sweats because i fell asleep in them the night before, think about changing into something fresh, stay in the sweats to blog all morning, think about changing to run errands but keep the sweats on, stay in sweats all afternoon while cooking, then refresh makeup before dinner, but still keep the sweats on. yeah pretty much, i'd live in them. deliciouslife@gmail.com

Posted by TheDelicious | Jan 22 2008 10:28AM

I would waer these to go fill up my tank in my car and to relax everywear on the road. govchick2010@yahoo.com

Posted by Michelle S | Jan 22 2008 10:18AM

if i won alternative apparel's laptop and pants, i would wear them on the picket line of WGA strike, where i would be grateful to have gotten something of value for free in these tryin' times. my fellow picketers would ask notice them of course and i'd tell them all about AA as we went round and round ... and someday, when the AMPTP comes back to the table and we make a deal for writers everywhere, we'd all have enough money to go out and BUY some more great threads from Alternative Apparel. Years from now, when my creative ten-year old daughter can fit into the hand-me-down sweats (she always asks me to keep my hippest clothes for when she gets older), another writer -- and Alternative Apparel devotee -- will be born ... with a better deal for the future thanks to the 2008 WGA strike. jacquizambrano2@aol.com

Posted by jacquiz | Jan 22 2008 10:03AM

These clothes need to worn where they were made to be worn: at the gym. When I'm in my pilates class, I will be stylish, comfortable and warm. I'm sure people will ask where I got my new outfit from!! gabyreed@lycos.co.uk

Posted by Gaby | Jan 22 2008 9:55AM

If I won Alternative Apparel's wrap top and pants, I would wear them on my first trip to India. I would wear some warm Uggs and add a turtleneck so I am warm on the plane...It is a fun take on plane gear. And I can be comfy in my in-laws house in India of course:) natasha.holstine@gmail.com

Posted by Natasha Marie | Jan 22 2008 9:48AM

I'll wake up the morning and face the question, "Hmmm, bathrobe or Alternative apparel sweats?" And then I'll throw on the sweats. Being dressed, maybe I'll take a walk around the block, lookin' supa-fine and making my neighbors supa-jealous. I'll cruise on home, stretch my legs and prepare for my day. That's when I look in the mirror, say "I look awesome!" and go straight to work. The building I work in has a workout facility and everyone will ask me all day where I got the sweet gear. After work, I'll head on out to my play rehearsal, where my friends will ask suspiciously, "Weren't you wearing that last time we saw you?" And I'll say, "Yes, but I washed it." And maybe it'll even be true. - danaderuyck@yahoo.com

Posted by Dana | Jan 22 2008 9:41AM

Honestly, i would play Dance Dance Revolution on the Nintendo Wii. uclangel422@yahoo.com

Posted by uclangel422 | Jan 22 2008 9:38AM

These are amazing! I would wear them while reading around my house, to class, to yoga...everywhere I wear my current favorite sweats, which I'm sure they would replace! Rbreighner@gmail.com

Posted by Robyn | Jan 22 2008 9:38AM

That's easy-- if I win, I'll wear my gorgeous, comfy new garments while watching the Oscar broadcast (whatever it may be this year). I might not be entertained, but I'll sure be stylish!

Posted by MelissaD | Jan 22 2008 9:35AM