June 10, 2007

Can the Olsen Twins Double their Profits?

Apparently, the Olsen twins recognize that while they may appear youthful, there's no going back to those lucrative tween years. Mary-Kate and Ashley have grown up -- okay, they turn 21 on June 13th -- and decided to invest in their possible successors to the "cute x two = freaking rich" throne. Meet Dylan and Cole Sprouse.

This past weekend, Ashley attended a launch of the Sprouse Bros. clothing line, which is funded by the sister's company: Dualstar Entertainment Group. The Sprouse brothers share some similarities with their investors. Both sets of twins have played one character on TV sitcoms ("Full House" for the girls; "Grace Under Fire" for the male towheads) and began their acting careers at six months. Currently, the Sprouse brothers star in Disney's "The Suite Life of Zack and Cody." (One can't help but wonder if Disney missed an opportunity to exploit this twin package of cupcakes by not claiming them as a brand?)

Meanwhile, Mary-Kate Olsen will join the cast of Showtime's "Weeds" for at least 10 episodes, playing a devout Christian. Guess she'll have to abandon her fifth limb, the red Chanel purse. No word on Ashley's next acting project, solo or otherwise. Together, with Dualstar, they will debut a vintage-inspired collection of clothes under the label, "Elizabeth and James," along with a more refined line called "The Row." Expect the dresses and separates in fall at Neimans and Intermix.

Far left is "The Row." White, kimono-style dress is "Elizabeth and James." We prefer the tailored pieces of "The Row," as the twins tend to overdo the boho look. A caftan, paired with tottering heels and unkempt hair, loses its art patron appeal. Do you think these sisters will make a splash with their new venture? Or will the attention last just another New York minute?

June 10, 2007 in MEN | Permalink

Comments

hello stylephile how are u people and ur marketing fashion desginer this is my opporunity for me to learn how to desiger will u teach thank u

Posted by ifeanyi | Jul 14 2007 8:09AM

i think ashley and mary-kate are soo strong. they seem to be smart business woman. i've seen the row in barney's and it is amazing. i can't wait to see elizabeth and james

Posted by linda | Jun 11 2007 3:47PM