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December 14, 2007
Green beauty emporium opens
When make-up artist Reneta Helfman decided to rid her lifestyle of all chemicals, she set out on a mission to find luxury all-natural beauty products. On her quest, she discovered tons of great lines like Red Flower, Caldera, Stella McCartney and Erbaviva. The problem was in order to collect all these goodies, Helfman had to spend hours traveling around to different stores like Barneys, Sephora and Fred Segal.
One day, while sitting in her car, a light bulb went off. "I thought in this day and age when everything is going green, how could there not be a store for all of these products?" Six months later, Vert was born. A chic beauty boutique on Abbott Kinney in Venice is a breath of fresh air, offering a wide selection of luxury eco-friendly products. Helman says cutting chemicals out of her lifestyle has brought with it many benefits."I feel like a different person. My hair has grown long, my skin is better and my energy levels greatly increased," she said. Celebrities are already taking notice of the new shop and Thursday's opening night soiree drew flawless faces like Molly Sims and Ginnifer Goodwin.
(Story by Mia McNiece)
December 14, 2007 in OPENINGS/LAUNCHES | Permalink
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