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March 20, 2008
APOTHIA AROMATICS: the smell of success
At L.A. Fashion Week you could literally smell the glamour in the air—thanks to the APOTHIA AROMATICS candles that were quietly burning away within the tents. Named "Interior Fragrance of the Year" by the Fragrance Foundation, the collection (which includes scents with alluring names like "Velvet Rope", "Juiced", "Scene" and "Bronze") is meant to evoke the essence of life in L.A. So throughout the five days of Mercedes-Benz Fashion Week at Smashbox Studios, an assortment of APOTHIA AROMATICS' 11 interior scents were placed in the main lobby, the VIP green rooms and the press check-in area, infusing a gentle and calming aroma into the adrenaline-filled air.APOTHIA AROMATICS is the fragrance, candle and home diffuser collection released by APOTHIA, the high-end luxury beauty and lifestyle boutique at Fred Segal Melrose. You can buy at APOTHIA at Fred Segal Melrose, and at fine department stores and specialty boutiques in the U.S. and U.K.
March 20, 2008 in LOS ANGELES | Permalink
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