The Stylephile.com: Fab Finds and Hip New Lines
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February 4, 2008
Bored at Fashion Week? So shop!
Genius move on the part of Alice + Olivia to locate their flagship boutique a mere stone’s throw from Bryant Park. On the first day of shows, I snuck out of the humid tents, dashed across the street in the pouring rain, and took advantage of their 65% off sale. (For those of you who happen to be in New York at present, the 65% off rack is on your right, as you walk in the store.) The sale assistant told me that during Fashion Week they do generally see an increase in foot traffic, although things had been a little slow “because of the rain”. Amazing how just a few droplets of water can scare the living daylights out of fashionistas and their hair do’s. It’s their loss, as the black and white store features some fun details, like an enormous carved wooden throne doused in black gloss and huge ebony chandelier. Decorating the inside wall of one of the dressing room is a print of a man taking a pee against a wall. (Which is far less gross than it sounds.) Not to mention the clothes—when Alice + Olivia launched in 2002 at Barneys, the line was an instant success thanks to their super-flattering pants and luxurious cashmere sweaters. And not much has changed.
Alice + Olivia
80 W. 40th St.
New York NY 10018
212 840 0887
February 4, 2008 in NEW YORK | Permalink
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