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December 13, 2005
Ready-to-Wear Yiddish
What do you get when you mix one mensch, two shiksas and some high-grade cotton? No, it's not a joke. It's Shtetlwear, a hilariously irreverent new line of tees and underwear celebrating what the founders call a "garrulous goulash of German and Hebrew." Yiddish phrases like "nisht gefidelt" ("get over it"), "vilde chia" ("wild beast") and "gornisht mit gornisht" ("it adds up to zero") adorn short- and long-sleeved tees for men and women, as well fuchsia panties for the ladies and black drawers for the guys. Stock up now for Hanukkah. $18-$29, shtetlwear.com
December 13, 2005 in OPENINGS/LAUNCHES | Permalink
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