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May 13, 2008

High fashion boutique for stylish tweens

When I was a bratty, fashion-obsessed pre-adolescent I would have killed for a store that, you know, spoke to me. 
So even though I'm all grown up, I'm still excited to hear about Play Couture, a boutique opening in Beverly Hills this week. Catering exclusively to the 7-16 set, the store will carry collections by Miss Grant, LA Made, Miss Sixty, Diesel, Junk Food, Keds, Pazitos, Moschino, IT Jeans, Kicco Kids, Havainas, Ed Hardy, Paul Frank, Awake, and Anjewels to name a few and owner Trevor Levin, was born and raised in Los Angeles and went to Beverly Hills High School—so he understands the need among pre-adolescents to look uncommonly stylish.
Play Couture is located at 253 S. Beverly Dr. Beverly Hills, CA  90210, tel: 310-866-8738.
(Photo of tween fashionista Ryan Newman, who plays young Hannah Montana.)

May 13, 2008 in LOS ANGELES | Permalink

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