December 10, 2007

Beckham's yawnworthy Armani ads

Here's a glance at the Beckham/Armani ad campiagn coming out in February. It was shot by prolific fashion photography duo Mert Alas and Marcus Piggott, aka Mert and Marcus. Most reactions toward this image seem to focus on the plentiful contents of Mr Beckham's underwear. Whatevs. My first thoughts are that this image seems dated. It does not tell us anything new about Armani, or about the subject being shot. It's narcissistic homo-eroticism at its most blandly predictable. I would have preferred a photograph that told more of a story...maybe Victoria Beckham wearing the underwear and Beckham (fully clothed) trying to tear them from her body. Or Beckham looking solemnly toward stage right, with a pair of the briefs on his head. Or, quite simply, Beckham naked. No underwear in sight. This just looks like a page ripped out of BUTT magazine in 2001. Yaaaaaawn.

December 10, 2007 in MEN | Permalink

Comments

Why do we need to see his package? It's not what's for sale, or is it? It looks totally unnatural anyway...

Posted by no more, please! | Dec 11 2007 1:22PM

Firstly: I'm gay. Secondly, I remember when Mark Wahlberg was put into those Calvin's - THIS IS NOTHING. Not only is it not a great ad for reasons you've already mentioned, but once again, I am STILL not interested in knowing anything else about David Beckham. What's next "Celebrity Chef David Beckham"? Home Designer David Beckham? Radio Shack spokesperson David Beckham? Hopefully he won't try becoming the "rappin' boyfriend of Victoria" (ala K'Fed).. When will they learn that they're just over-exposing someone already over-exposed.

Posted by Anthony | Dec 11 2007 12:52PM

So true!

Posted by mel101 | Dec 11 2007 8:01AM