The Stylephile.com: Fab Finds and Hip New Lines
Powered by Variety
Sign up for The Stylephile Newsletter for up-to-the-minute shopping news in L.A. and NYC
June 25, 2007
A Whiff of Overexposure
Something smells funny. WWD recently reported that Mariah Carey will release her new fragrance "M," while Gwen Stefani unveils "L" for L.A.M.B, of course. Sean Combs has a new scent for the ladies called "Unforgivable for Women" and Usher is in on the game, but we're not sure of its moniker yet. The launches come in spite of the fact that celebrity fragrance sales are down by 17%, according to marketing research firm The NPD Group.
Could the bloom be off the proverbial rose for star powered products? The Stylephile wonders if the public has tired of celebrities cashing in on their famous faces to promote everything from fashion lines to bubble bath. (The stigma that drove stars to Japan to promote mundane products like razors and deodorants is lifted, now that Jennifer Aniston is the face of Smart Water.) When it comes to milking the cash cow, Scarlett Johansson is getting plenty of calcium. The actress is the spokesmodel for Louis Vuitton, the face of L'Oreal and she designed a line of sneakers and clothing for Reebok.
Who do you trust when it comes to celebrity endorsements?
June 25, 2007 in FAME | Permalink
Comments
Our website is www.fashiontrade88.com Welcome to our item. we have all kinds of cheap item. Example: T-shirt , shirt, jacket ,coat ,skirt ,belt ,cap,tie and scarf. We have a lot of tag, Example:Burberry.Gucci.LV.Chanel D&G etc. The quality of all goods is very good. If you are interested in it, please look through my item. If you need my item, please contact us by E-mail: Msn:zjnbllb2008@hotmail.com Msn:shirleymq12@hotmail.com
Posted by Louis vuitton burberry | Sep 11 2007 12:12PM
Post a comment
The Stylephile is a potent cocktail of sweet and sour musings on the culture of keeping up appearances. Style should never be a humorless pursuit. Let style editor Caroline Ryder entertain you.
By Category
Recent Comments
- UNDERC0VER on Death of a Stylephile
- UNDERC0VER on Death of a Stylephile
- UNDERC0VER on Death of a Stylephile
- UNDERC0VER on Death of a Stylephile
- UNDERCOVER on Oscars paint it black...and red
Other Variety Sites of Interest
- VarietyOnTheTown.com: Variety On The Town is a blog dedicated to premieres, parties, people and places. The place to go for all the events Hollywood has to offer. Email your tips to Nicole LaPorte and Michael Speier at onthetown@variety.com
- Variety Media:
Find out more about actors, writers, and other talent via the streaming video clips.
- The Biz: Want to network with people in the entertainment industry? Click here to create a profile.
- Variety Photo Galleries: Get a glimpse of celebrities on the red carpet.