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December 10, 2006

GO GREEN: Like a Virgin

Sworn Virgins clothing offers organic knitsIn the last few years we’ve seen a lot of pop star abstinence pacts broken. Jessica, Britney, Christina (oh, oops not Christina). They all went from virginal to, well, like a virgin á la Madonna (the singer, not the religious figure). Apparently teenage girls like sex—shocking! Well, thanks to eco-clothing line Sworn Virgins at least our clothing can retain its purity. The collection is made entirely from bamboo knits, but actually manages to avoid all things hippie dippy.  Clients like Terri Hatcher, Alicia Silverstone, Toni Collette and Elizabeth Banks sport classic and au courant pieces like soft dresses with wide waistbands and tunic-style turtlenecks with rooshed elbow length sleeves in blacks, blues, creams, heathers and refined patterns. So you can feel hot and pure at least for a moment. $70-$200, Fred Segal Fun, 500 Broadway, ste. G, (310) 394-9814, girlshop.com


December 10, 2006 in OPENINGS/LAUNCHES | Permalink

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