The Stylephile.com: Fab Finds and Hip New Lines

Powered by Variety

Sign up for The Stylephile Newsletter for up-to-the-minute shopping news in L.A. and NYC

The Stylephile: Shopping news in L.A. & N.Y.C.

« Trading Up | Main | And It Was All Yellow »

December 20, 2006

Ciao Bella

Bella Sara trading cards hit the U.S.

With the recent craze about Bratz Pack Dolls, you’d think we actually wanted our children to develop more materialistic values (and bad bedazzled L.A. style).  Um, has anyone seen My Sweet Sixteen recently? We seem to be doing just fine in that department. On the other side of spectrum, the man who brought Pokémon to the U.S. presents Bella Sara trading cards, a Scandinavian fad among young girls designed to promote healthy self-image. Now that’s a novel concept. Cards depict images of various horses with mystical names like Starfighter and Shakira and bear positive statements like, "Goodness and generosity create loving energy" and "Believe in your vision and make it come true." Each card also boasts an individual code that allows kids to play with their virtual horses online. Watch out: this may be the newest trend in children’s characters—we can only hope. $1.99 per pack, For retailers: bellasara.com


December 20, 2006 in OPENINGS/LAUNCHES | Permalink

Comments


HOW CAN i GET THES CARDS? I'v looked everywhere for them I must have them where can I find the bella sara trading cards?

Posted by SHENA | Jan 21 2007 8:07PM

Post a comment


Display Name:

Comments:

Before submitting this form, please type the characters displayed above:


Editor The Stylephile is a potent cocktail of  sweet and sour musings on the culture of keeping up appearances. Style should never be a humorless pursuit.
Let style editor Caroline Ryder entertain you.




Recent Comments

Other Variety Sites of Interest

  • VarietyOnTheTown.com: Variety On The Town is a blog dedicated to premieres, parties, people and places. The place to go for all the events Hollywood has to offer. Email your tips to Nicole LaPorte and Michael Speier at onthetown@variety.com
  • Variety Media:
    Find out more about actors, writers, and other talent via the streaming video clips.
  • The Biz: Want to network with people in the entertainment industry? Click here to create a profile.
  • Variety Photo Galleries: Get a glimpse of celebrities on the red carpet.
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Use of this web site is subject to its Terms and Conditions of Use. View our Privacy Policy.



2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Use of this web site is subject to its Terms and Conditions of Use. View our Privacy Policy.


Please visit these other Reed Business sites