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January 23, 2008

Perfume that you can't smell

Escentric Molecules is a British-based cutting-ege scent company that is revolutionizing the way we look at (and smell) perfume.
They only make two scents - Escentric 01 and Molecule 01 - both of which are far subtler than your average squirt of Sephora.
Using an approach never before seen, the fragrances are comprised of just one of the perfume industry's most popular base notes—the sweet, woody Iso E Super.
Molecule 01 is comprised of just Iso E Super, and here's the thing--not only does it smell different on each person who wears it (the soft woody fragrance is highly-sensitive to body chemistry), sometimes the wearer can't actually smell it on themselves. "A lot of our customers say they can't smell it on themselves, but that others can smell it on them," a sales assistant at boutique perfume outlet The Scent Bar told me. "It really opens on the wearer."
The Escentric fragrance has a citrus top note and pink pepper added to it, for a fresher, crisper aroma. Kate Moss was said to have ordered several bottles of Escentric scents.
The company was founded by Berlin-based perfumer Geza Schoen, and two London operations: ThisCompany, the "emotional branding experts" and MeCompany, whose graphic work has included Bjork's album sleeves and advertising campaigns for Lancôme. MeCompany created the graphics for Escentric 01, depicting binary code on the bottle.
Buy here.

January 23, 2008 in BEAUTY | Permalink

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