June 3, 2008

Working class aesthetic, bougie prices: denim by Earnest Sewn

For a company that makes no bones about its infatuation with the American working class aesthetic, Earnest Sewn Denim offers some pretty swanky jeans. With custom pairs selling for a few hundred dollars a piece, it’s hard to imagine Midwestern farmers and big-rig truck drivers shelling out a month’s wages for these denim threads, but it’s clear that those aren’t the Americans that Earnest Sewn is catering to. The upscale line offers clients the opportunity to customize nearly every component of their jeans, from the buttons to the cut to the crucial pocket lining.
Patrons of the spacious New York concept store can while the time away dinking espresso from the coffee bar or trying on a new pair of Repetto Zizi’s (the lifelong shoe of choice for French pop auteur Serge Gainsbourg). The store doubles as a work shop and the staff prepares all of the custom jeans in-house.
Though the DIY jeans customization is Earnest Sewn’s bread and butter, the company offers a broad range of pre-designed options for men and women that make it easy for non-New Yorkers to get their denim fix. For men, the slim Iggy fit jean in jet black stands out as one of the better style choices, eschewing the acid-washed, baggy look for a tight fit that’s a bit more sleek and understated than Earnest Sewn’s typical designs. Currently, the store’s website doesn’t allow you to design custom pants online, and phoning in an order can be rather tedious, so customers anxious to indulge in the full Earnest Sewn experience must make the trip out to Gotham.
(On a Gainsbourg-related musical tangent, aficionados should check out the recently issued “Cannabis” soundtrack featuring some wonderful music written by Serge and “Melody Nelson” arranger Jean-Claude Vannier. Though not as revelatory or avant-garde as that 1971 magnum opus, “Cannabis” offers some pleasant, if subdued, classical cues and funky rock instrumentals.)
Earnest Sewn, 821 Washington St., New York, NY, 10014. (212) 675 0553

-Story by Matt Kivel

June 3, 2008 in NEW YORK | Permalink