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February 28, 2007

Pining Away

Pine IV jeans flatter the tush without flashing the crowdYou know that "style"—and we use the term loosely—where your g-string hangs out the back of your low-rise jeans? Britney Spears was a big part of cultivating that look. You know, right now the poor girl seems a bit unhinged. Maybe it’s time to put that whole phase of fashion to bed and embrace new denim company Pine IV, which flatters butts from badonkadonk to mini with a higher-rise rear. Created from the finest Japanese denim, the line feels soft and cozy while looking sleek in amazing blues, greys and white for spring. In fact Faith Hill, Rachael Ray, America Ferrera and Scarlett Johansson are already on board. So you can still wear great low front jeans without flashing the world your undies or tush. C’mon—let’s do it for our pal Britney. $200, Neiman Marcus Locations: neimanmarcus.com


February 28, 2007 in OPENINGS/LAUNCHES | Permalink

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