February 12, 2008

Alternative Apparel winner

America is hungry for lounge-about clothes that you can go to the gym in, judging from the response to our Alternative Apparel competition a few weeks ago. We asked what activities—or inactivities—you would partake of while wearing items from the super comfy line, and the responses ranged from lazy ("I'd cook up lots of comfort foods -- mashed potatoes, grilled cheese, steaming cups of hot cocoa") to cerebral ("I would certainly be more comfortable studying for my qualifying exam for my PhD!") to flirty ("If I won this outfit I would wear it when I answered the door so the cute UPS guy might finally think I'm cute and ask me out!").
In the end though, I went for this upbeat answer by Dana, whose sassy optimism and masterful storytelling hit just the right note.
"I'll wake up the morning and face the question, "Hmmm, bathrobe or Alternative Apparel sweats?" And then I'll throw on the sweats. Being dressed, maybe I'll take a walk around the block, lookin' supa-fine and making my neighbors supa-jealous. I'll cruise on home, stretch my legs and prepare for my day. That's when I look in the mirror, say "I look awesome!" and go straight to work. The building I work in has a workout facility and everyone will ask me all day where I got the sweet gear. After work, I'll head on out to my play rehearsal, where my friends will ask suspiciously, "Weren't you wearing that last time we saw you?" And I'll say, "Yes, but I washed it." And maybe it'll even be true."

February 12, 2008 in FASHION | Permalink