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August 18, 2005

Retail Tales: Rodeo to Melrose (L.A.)

BCBG takes on Rodeo DriveAlways feminine, always sexy BCBG and denim line Antik Denim (known for its beautifully stitched pocket detail) will compete for the spotlight tonight as both stores celebrate the opening of their new L.A. stores. BCBG is the heavy hitter at 443 N. Rodeo Dr., teaming up with hosts Sarah Michelle Gellar and Debra Messing to toast the tony BevHills location in support of the Revlon/UCLA Breast Center. A few miles east, Antik opens at 8013 Melrose Ave. boasting "amazing gift bags" for those on the invite list.


August 18, 2005 in OPENINGS/LAUNCHES | Permalink

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