March 6, 2008

Gen Art kicks off L.A. Fashion week tomorrow...wanna go?

When it comes to giving fresh new talent a helping hand, the folks behind Gen Art are the masters, handpicking young designers and giving them exposure they deserve. Gen Art has been launching careers for more than ten years now, (Louis Verdad, Zac Posen and Michelle Mason are all Gen Art alumni), and tomorrow, they kick off L.A. Fashion Week with an installation show by three exciting new fashion designers as part of their “New Guarde” event, Friday March 7 at 7PM.
And here’s the best part—you can be there!
JMARY, Jesse Kamm, and Le Sang des Betes by Trang Chau are the talented threesome being showcased. They may be “emerging” but each has already built a following. JMary has been creating custom pieces for Maxfield for some time, and counts Winona Ryder, Dita Von Teese and Karl Lagerfeld among her fans.
Le Sang des Betes by Trang Chau (pictured) has a grisly name (“the blood of beasts”) but the designer uses only natural fabrics, mainly cotton and wool, in designs inspired by the vaulted ceilings of Gothic cathedrals. Jesse Kamm, whose signature hand-printed textiles have been showcased in Elle, Vogue, Harpers Bazaar, and Paper magazines, is a favorite of Liz Goldwyn, Ellen Pompeo, and Kazu of New York art band Blonde Redhead.
Their designs will be shown on models in large-scale vignettes from 8-10pm, conceptualized by each designer and produced by set designer Keith Greco. Then, there’s an after-party celebrating all things fresh and new!
So if you're in L.A., go to this show, and meet the fashion faces of tomorrow.
The presentation is at the Park Plaza Hotel (607 S Park View St., between Rampart and Alvarado St). VIP Tickets are $90/ person and $75 for Gen Art Members and include early entry to the show pre-reception and access to all VIP areas. General Admission Tickets are $50 / person and $40 for Gen Art Members. Gen Art LA Associate Producer Members receive two free VIP tickets and Gen Art Platinum Members received two free General tickets. Tickets can be purchased by calling (323)782-9389 or by visiting www.genart.org.

March 6, 2008 in LOS ANGELES | Permalink