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August 9, 2005
2(x)ist Bares to be Aware (NYC)
Men's underwear experts 2(x)ist will be giving away free designer drawers tomorrow, Aug. 10, to raise awareness for prostate cancer and mark the third annual (unofficial) National Underwear Day. Teaming up with freshpair.com and the National Prostate Cancer Coalition, 2(x)ist models will saunter Times Square, Penn Station and other high-traffic locales to get men to pledge to get tested. Each pledger gets a pair of 2(x)ist skivvies, and everyone gets some free eye candy. nationalunderwearday.com
August 9, 2005 in SALES/EVENTS | Permalink
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