December 12, 2007

Who are Alex & Chloe?

I first spotted one of Alex & Chloe's minimalist, angular Lucite jewelry designs in a magazine editorial, a strange pendant that looked like a diagrammatic of a diamond. "Intriguing." I thought. "Who are Alex & Chloe?"
I tried to picture the design duo in my mind. Alex is a boy, long-haired and handsome, skinny-jeaned and spindly-fingered. He probably has one chipped front tooth, which makes him all the more charming. He wears beanies, even when it's not cold. Chloe is his girlfriend. She is taller than him. They share a bungalow together in Echo Park. Maybe they have a design studio somewhere downtown. They met at Art Center when she was borrowing a pink flamingo from the prop room for a photo shoot, and he was returning a fake palm tree. After falling deeply, obsessively in love, they decided it would be fun to start a jewelry line, crafting "zero carat diamonds" that were actually made of plastic. Making gold pendants made from molds of tooth extractions. They dreamed of setting Paris on fire, and created a pendant that showed it bleeding, dripping, in silhouette.
None of the above is true.
(Apart from the thing about the Paris pendant.)
The truth is...I can't tell you the truth. A friend revealed to me the designer's true identity, but I have been sworn to secrecy. Like Martin Margiela, who refuses to be photographed and will only be interviewed by fax, the designer/s behind Alex & Chloe prefer/s to remain anonymous, enigmatic, a mystery. All I can tell you is...don't ask too many questions. Enjoy the fantasy...

December 12, 2007 in FASHION | Permalink

Comments

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Posted by SkinDeep | Dec 13 2007 1:29PM