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November 6, 2007

RIP House & Garden

Just the other day, I was flipping through the pages of House & Garden, reading the feature about Gwyneth Paltrow's home in the Hamptons, and trying not to hate myself for not having her life. *Sigh.*
Such are the extremes of emotion inspired by the magazine. So, it came as a surprise to learn that after 106 years House & Garden will be shut down, with no more issues to be printed after this December.
The news came as a shock to many stylish friends of mine, who worship at the altar of Dominique Browning, H&G editor since 1995. Her predecessor, Vogue's Anna Wintour, had injected a heavy dose of fashion into the magazine during her tenure, causing some to dub it "House and Garment".
In spite of its fabled past, the magazine was simply "not a viable business investment", according to Conde Nast CEOs.
Apparently, H&G only had around 800 advertising pages, rather than the 1,000 it would have needed to be profitable.
And because of that, a little piece of American good taste died.

November 6, 2007 in NEW YORK | Permalink

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