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April 12, 2007

Klum or Bust

Heidi Klum launches her second jewelry collection on QVCLately, it seems like every celebrity from Mandy Moore to Madonna fancies herself a fashion designer, sometimes with heinous results: see J-Lo’s pants with words across the rump. As Heidi Klum reminds us during each episode of Project Runway though, you’re either in or you’re out. Klum herself is switching roles from judge to designer for the second time, launching her follow-up jewelry line — aptly named "The Heidi Klum Collection" — on QVC. The reasonably priced jewelry includes a surprisingly sweet clover motif, as well as smoky quartz, amethyst and pearl gemstones. The first collection actually sold out in 36 minutes, so interested parties should flip on the set at 1 p.m. PST sharp. This is no time for DVR! $22-$185, QVC.com


April 12, 2007 in OPENINGS/LAUNCHES | Permalink

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