May 26, 2008

And the award for Hottest Product Placement goes to...Carrie Bradshaw!

Just in case you've been living in a style-free bubble, New Line's "Sex And The City" movie is being released Wednesday. And even though Variety's esteemed critics have given it a half-hearted "eh" in their reviews, frankly we don't give a damn. Why? Because, lest you forget, costume designer Patricia Field (with a little help from Sarah Jessica Parker) have commandeered threads from some of the biggest names in fashion for this movie, making "SATC" a 3-D skip-through some of yummiest, most voguiesh looks of the last year.
(Spoiler alert)
Vivienne Westwood has designed the pièce de resistance, Carrie's wedding dress, winning out despite some stiff competition from a Zac Posen gown. In the end Patricia Field, who was gunning for the "more unusual" Posen number, was overruled and the "princessy" Westwood dress was chosen. Fred Leighton provided Carrie's pricey jewlery and Manolo Blahnik reigns supreme in the shoe stakes (no love for Louboutin?), designing a shoe specifically for SJP.
There are an estimated 300 costume changes in the movie, of which Carrie Bradshaw has 81. (No sign of Bitten, Sarah Jessica Parker's clothing line?)
Regardless of any plot and/or script deficiencies, the SATC movie is destined to delight us because, dear readers—this is the kind of product placement we approve of.

May 26, 2008 in FASHION | Permalink

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