June 5, 2008

From TV to Bootie

At Kari Feinstein's pre-MTV Movie Awards Style Lounge, I ran into two very excited women brandishing panties with strategically-placed padding at the back. One was a former PBS producer named Susan Bloomstone, who had given up the TV game in order to help women's butts look better. "Look, these make your bootie pop!" she exclaimed, holding up a pair of pink panties, soft cotton hip-huggers with built-in undulating glutes.
In the film-world, butt-padding is commonplace. Pedro Almodóvar had Penélope Cruz wear a prosthetic rump in "Volver", so she could look more womanly. And on ABC's “Brothers and Sisters”, Calista Flockhart's character padded her bony behind, so she could look more appealing to her suitors. The ass-less Kelly Ripa tried on a pair and is now a convert—and who can blame her? Booty-enhancing surgery is one of the most painful procedures around, which is exactly why Susan Blooomstone came up with the BOOTY POP concept in the first place. After reading a an article in the New York Times about the dramatic increase in the rate of buttock augmentation surgery, she figured there had to be a better way, founding her company Sweet Apparel with friend and fashion merchandiser Lisa Reisler.
I took a pair home—not for me (I am extremely blessed in the booty department), but for my skinny-ass boyfriend, who wore them all afternoon. He said he definitely felt more feminine, although pointed out he would be perturbed if a girlfriend padded her booty out early in a relationship. "It's false advertising, don't you think?"
BOOTY POP is available in seven colors at Kitson. Visit www.mybootypop.com for more info.

June 5, 2008 in LOS ANGELES | Permalink