The Stylephile.com: Fab Finds and Hip New Lines

August 19, 2008

Ayurvedic scarves heal through your skin

Ayurvedic scarves from India make you look good on the outside...but they also help you feel good on the inside, according to fashion entrepreneur Lisa Bittan. She's just started importing hand-loomed, organic ayurvedic scarves from India that are dipped in ayurvedic broths, infusing them with special healing powers that can help boost your immunity, brighten your skin, or loosen your joints.
So how, exactly, can a scarf make you healthy?
Apparently, the ayurvedic remedies enter your cellular structure though your skin, via a process called "transdermal induction".
As many as 40 different herbs are infused in to each of Bittan's scarves.  The gray scarves are made with veteveria, apamarga (Chafftree) and myrobalan, and promote good digestion. The pink scarves, dyed with Indian madder and brazilwood, will condition your skin. The green scarves are immunity boosters with anti-stress and anti-aging properties, thanks to the clustered withercherry, holostemma and pomegranate formula. Gift the brown scarf to your elderly aunt—it'll work wonders on her arthritis and rheumatism.
Bittan started distributing her scarves in the Los Angeles and Santa Barbara areas about two months ago. "People seem to respond to their beauty and fragrance, and also because they have a wonderful story behind them," says Bittan. "They are also about as politically perfect as possible…organic, handmade, bio-degradable and fair-trade!"
Ya Living is coming out with a special holiday scarf which has extra gold thread woven into it and comes in a handwoven screwpine box.
Organic Ayurvedic Scarves are available at Turpan, Andrianna Shamaris,  Diani, and Salt on the West Coast.  Fred Segal will carry them in September. For more information, contact yaliving@yahoo.com.

August 19, 2008 in FASHION | Permalink

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