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June 6, 2005
Fila Swag on Melrose (L.A.)
Allow an extra half hour or so for your weekly jaunt to Fred Segal on Melrose because a cool retail concept has launched across the street. To promote its new line, Filativa, Fila has opened a guerilla “pop-up” store (open through July 1), where customers can paint their own T-shirt design and have it digitally reproduced on a blank Fila tee for free. Top it off with good music and complimentary espressos, and Fred Segal may just have to wait. Monday-Saturday: noon-8 p.m., Sunday: noon-6 p.m.; 8117 Melrose Ave.
June 6, 2005 in Stylephile All Archives | Permalink
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