Features

The mod squad

Recycle stylists can add oomph to an old wardrobe

By Carly Milne, - Thurs., Sept. 14, 2006

In a town where everything is nearly passé before it begins, reinvention is essential -- especially when it comes to fashion.

"Once someone sees you in something, it's a challenge to get mileage out of it again," says stylist Barbara Horowitz. "And it's not just people on the red carpet that feel this pressure. Most of my clients are behind the scenes, like agents and publicists."

Horowitz, who also recreates clients' existing wardrobes, has transformed hippie patchwork tops into sleek halters and once created city shorts and a chic jacket from a producer's traditional $500 Theory suit.

Over at Silverlake store Matrushka, it not only refurbish vintage mens' suits (with patches and silk-screened designs) but also hosts a popular T-shirt night where customers bring in their old favorites for an artistic overhaul.

"Some clients bring old T-shirts that are frumpy," says designer and co-founder Laura Howe. "But when we cut them and stitch them up, they're wearable and original."

Accessories also get the retread treatment. Art gallery-boutique LoFi reworks vintage belts using paint, studs and other inventive methods. Meanwhile, Tie Evolution can create new custom neckwear from outdated and vintage ties.

The retread trend isn't just fueled by frugality. A sentimental stronghold drives most of Manuel Del Pomar's clients to approach him at jeweler Manolovelez with their old baubles. "People love to hold onto that delicate handiwork of a treasured piece," says Del Pomar, who has redesigned everything from earrings to cufflinks.

Sometimes, people need to let go. Del Pomar recently took on a project that involves transforming the diamonds of an opulent engagement ring into a piece that makes no promises. "I was asked to showcase the gems, but also erase any memory of the engagement experience," he says.

GET RETREAD

Manolovelez Designs, Penthouse Studio in Westwood, by appointment only. manolovelez.com; 310-575-3485

Matrushka; 4281 Fountain Ave. matrushka.cominfo@matrushka.com; 323-665-4513

Barbra Horowitz, By appointment only. Barbrahorowitz.com; 323-933-2565

LoFi, 1038 N. Fairfax Ave. lofi.com; 323-654-5634

Tie Evolution, tievolution.com; 213-793-0327